Priya Haji built the concept for World of Good while completing her MBA at UC Berkeley. After studying the fair trade movement in the US, Priya realized that the lives of thousands of women artisans the world over could be improved by extending the growing power of conscious consumerism from agricultural products to handcrafts.

The mission of World of Good is to create opportunities for hundreds of artisan cooperatives around the world to share their best work by serving as a bridge to the U.S. retail market. World of Good respectfully assists artisans by providing access to fair wages, safe working conditions and long-term economic sustainability. During her year's travel and interaction with craftsmen across Asia and South America Priya came to understand that the most important challenge faced by artisans was access to volume markets. She has led the company from inception to its current stage with a focus on using the engine of enterprise to create social impact. She also serves as the Board Chair for the World of Good: Development Organization, the 501(c)3 non-profit sister organization of World of Good, Inc.

An experienced social entrepreneur, Priya started creating social enterprises in high school. Her first endeavor was helping establish a free health clinic called Health for All founded by her father in her Texas hometown. During her senior year at Stanford University, she co-founded Free at Last, a broad based substance abuse and social services organization in East Palo Alto. As the Executive Director she grew the program to become a national model program serving 3,000 people per year, with 10 facilities, an annual budget of $2.5 million, and a staff of 60. She was recognized in 1998 as one of America's 10 Most Outstanding Young Leaders (Brick Award) by the Do Something Foundation, MTV and Mademoiselle Magazine.